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We are a team of scientists, innovators, and entrepreneurs passionate about bridging the gap between food and science. Our mission is simple: to pioneer a new category of science-backed supplements and functional ingredients. We believe that weight management should feel natural, effortless, and empowering - and that starts with better ingredients.
THE LEADERSHIP TEAM
Shay Hilel,
Co-Founder, CEO
Serial exited entrepreneur with vast experience leading tech & bioinformatics startups
Dr. Zohar Barbash,
Co-Founder, CTO
Experienced R&D leader in FoodTech & Pharma companies with molecular biology expertise. NIH
Post-doc
Prof. Maayan Gal,
Co-Founder, CSO
Lab head of drug discovery and protein interactions at Tel Aviv University. Harvard Medical School Post-doc.
Dr. Daniel Bar,
Co-Founder
Lab head of molecular biology and longevity at Tel-Aviv University School of Medicine
Dr. Eyal Akiva,
VP Computational Biology
Former bioinformatics exec at Shiru and Zymergen (subsidiary of Ginkgo Bioworks). UCSF Post-doc
Dr. Marina Abramov,
R&D Project Lead
Senior scientist with a Ph.D. in Cellular Biology and extensive experience in biotechnology,
Eden Goldfarb,
Head of Peptides Discovery
Experienced bioinformatician trained in the WIS with years of experience in pharma discovering signaling pathways
Dr. Jan-Willem van Klinken, MD, Medical & Regulatory Affairs
Former medical affairs executive at Brightseed, GSK & Pfizer
Dikla Haham,R&D Project Manager
M.Sc. in pharmacology with experience in small molecule and peptide screening and development.
Doug Lynch,
North America Commercial Lead
Global sales executive with years of experience working with F&B, supplements, and nutrition companies.
BOARD & ADVISORS
Gil Horsky,
Founding Chairman
Founding Managing Partner of FLORA Ventures. Former executive at PepsiCo & Mondelez (CVC)
Rob Hargrove,
Advisory Board Member
Former Executive Vice President & Chief R&D Officer at Mondelez. Former R&D executive at PepsiCo and P&G
Dr Gabriela Liberman-Segal, MD PhD,
Clinical Advisor
Head of Obesity Clinic at Sheba Medical Center
Prof Arne Astrup,
Advisory Board Member
Former SVP of Novo Nordisk Foundation Discovered GLP-1's human satiety role
BACKED BY
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